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Building an inclusive news media platform for South Asian, North African, and Middle Eastern (MENASA) creatives

Other Collective Media

Overview:

Other Collective is an online and print media platform dedicated to covering the issues and culture of South Asian, Southwest Asian*, North African (“SWANASA”) communities. The mission of the platform is to elevate the voices of the SWANASA  community

I was in charge of the overall branding, website redesign & magazine designs. This past year, we’ve grown from ~500 followers to over 15,000. Some of our stories and social media designs have had over half a million impressions.

*Southwest Asia = Middle East minus Egypt. To read more about why we use the term Southwest Asia, feel free to message me!

Role

Design Lead

Duration

May 2020 - May 2021

Teams

Managing & Editorial Board
Including Art Director and Web Developer

Tools

Figma, Adobe CC

Deliverables:

Other Collective is a media platform for SWANA/SA communities. As the design editor, I was in charge of the Other Collective Rebrand. In the midst of a pandemic, I had to create engaging designs that allowed us to transition to a more effective online platform. As part of this re-brand, I had three main deliverables: